Authentication & Verification

Let your customers know it's really you with business authentication

Did you know 77% of customers have cancelled an order online because they didn't feel secure on a website? That's a staggering figure. Think about how much money your business might be leaving on the checkout page just because you aren't doing enough to make your customers feel secure on your website.

Authentication is one of the best ways to make sure that your customers feel safe while browsing your site. Sure, encryption is great – it's a crucial component of any security solution – but your customers want to be sure that you are who you say you are.

SSL authentication

Authentication Levels

Basic Domain Authentication

Domain Validation SSL certificates offer almost no authentication. While these certs are great for personal websites and blogs, they're not a good fit for businesses. The reason is simple: trust.

With a DV cert, you know that your connection is encrypted and a third party can't steal your information. What you don't know is who's on the other end of that connection. All someone has to do to receive a Domain Validated SSL Certificate is prove they own the domain in question.

This means anyone with a malicious site, be it for phishing or some other kind of malfeasance, can put a DV certificate on their site and essentially try to trick people into thinking they're secure.

DV authentication
Running business website security

Business Authentication

Fortunately, there are two other kinds of SSL certificate, Organization Validation and Extended Validation, which offer a greater degree of authentication and can inspire a greater level of trust from your customers.

Organization Validation requires your company to go through a light vetting process in order to prove it is a legitimate legal entity operating in good faith. That can sound daunting but it's really not for any business with its registration information in order.

Having an OV SSL Certificate offers a greater degree of credibility and inspires trust in your customers because now your company's business details will appear in your certificate information.

OV/EV Checklist

  • Business
    vetting
  • Verified
    company
    name
    displayed
    in cert
    details
    + site seal
  • Dynamic
    site seal
  • Verified
    company
    location
    displayed
    in cert
    details
    + site seal
  • Displays
    verified
    company
    name
    next to URL
  • Activates
    the green
    address
    bar in
    browser
  • SSL Certificate Organization
    Validation
  • Business vetting Business Verification
  • Verified company name displayed in cert details + site seal Authentication
  • Dynamic site seal SSL authentication
  •  
  •  
  •  
  • SHOP OV
  • EV SSL for small business Extended
    Validation
  • Business vetting Authentication
  • Verified company name displayed in cert details + site seal Authentication
  • Dynamic site seal Authentication
  • Verified company location displayed in cert details + site seal Authentication
  • Displays verified company name next to URL Authentication
  • Activates the green address bar in browser Authentication
  • SHOP EV

Of course, EV SSL certificates offer the greatest benefits because their visual indicator – the green address bar with your organization's name in it – is nearly impossible to miss and inspires the greatest amount of trust in consumers.

As the name implies, Extended Validation SSL Certificates require the most effort to get. But again, it's not really that difficult for any business with its registration information up to date.

And the benefits are undeniable. EV has been proven to increase trust in consumers and lead to a spike in conversions. That's right, it actually adds sales. In fact, EV SSL certificates have even been proven to pay for themselves over time.

If you're interested in Business Authentication, check out our incredible selection of OV and EV SSL Certs:

Site Reviews

View All SSL Reviews

Petar N.Nov. 2024

Rating

"Excellent platform with a wide selection of solutions suitable just for you here you can find the right certificate just for your purposes and at the best prices. The support is very good. I highly recommend cheapsslsecurity.com to anyone who needs a certificate."

Raed NeshiewatNov. 2024

Rating

"Very fast delivery. Installation was easy with no problems. If you are installing a wildcard SSL certificate on cPanel, you need to specify the actual domain name, don't try to install it on *.domain.com , you have to install it on each subdomain such as admin.domain.com, shop.domain.com,..etc. Use the same certificate for each subdomain you install. Good luck!"

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